Barcelona have become the first
football club to sign a shirt sponsorship deal with technology giants Intel which
will see the logo placed on the inside of the players shirt.
The first of its kind deal will
see the computer chip firm become the Catalan club’s official technology
partner.
The partnership will also see
Intel produce groundbreaking technology for club’s famed youth academy La Masia. The firm will also work with the club to improve
training and performances through data analysis.
'It is a huge satisfaction for FC
Barcelona to be able to join forces and share the values of innovation and
teamwork with a company of such worldwide prestige as Intel,' said [Sandro] Rosell.
'We are both trendsetters in our
fields, and I am convinced the collaboration we are starting today will be very
important. It will mean much more than a financial sponsorship.'
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